Sadly Apple’s smallest yet most advanced iPhone, The iPhone 12 Mini has flopped this year. The iPhone 12 Mini did so bad in the market that Apple will be discontinuing this Mini version in 2022. In 2022, replacing the Mini version, Apple will go for a 6.7-inch affordable variant.
The Statistical Report
According to some reports, the iPhone 12 Mini is one of the best-selling smartphones right now. But, the iPhone XR and iPhone SE 2020 did better.
According to a report, Among all the iPhones sold in the US in Q1 of 2021, four iPhone 12 models have a sales of 64%, From that 64% iPhone 12 Mini has scored 5% sales only. Where iPhone XR and iPhone SE 2020 scored 7% and 9% respectively. The rest of the sales came from iPhone 11 models.
Now the question is, Why has the iPhone 12 Mini Flopped?
Let’s find out-
This iPhone came with a 5.4-inch Super Retina XDR OLED display. This decent OLED display did not attract customers because of the size. Maximum people directly or indirectly consume digital content the most. Therefore a bigger screen is much better for viewing photos and videos. Typing is another big issue with this smaller device. Users with bigger hands will suffer the most here.
There is a 12 MP ultra-wide-angle and a 12MP wide-angle shooter on the back of the device. Shooters are awesome. The selfie shooter is a 12 MP wide-angle cam as well with depth sensor and 3D SL. That is the best camera setup in any smaller smartphone right now. But at $700, anyone can get a smartphone with better shooters.
Ok, only considering the iPhones, a 12 MP shooter gives better images than most other phones out there. In that case, you can get the same 12 MP shooters with a bigger 6.1-inch display (which has an LCD panel by the way), and a bigger battery on the iPhone 11 at $600.
Speaking of the battery, iPhone 12 Mini comes with a 2227 mAh non-removable battery. This can give you hardly 6 hours of screen time. A heavy user might need to plug this device nearly twice to run through a day. Battery life is a major concern. If your daily driver isn’t lasting a full day, that is seriously pathetic. The device supports 20W Fast Charging, Although Fast Wireless Charging is limited to 12W.
Other than the above-mentioned features, This Mini iPhone is the best. You will get the best chipset, Decent 4 GB RAM, Bluetooth 5, WiFi 6, and everything more or less similar to other iPhone 12 models.
Why did the iPhone 12 Mini score fewer sales than iPhone SE 2020?
Well, iPhone SE 2020 is a budget iPhone. Some people have a weakness towards the TouchID integration in the home button. Apart from that, iPhone SE 2020 has an affordable price tag with decent specs on it. A 4.7-inch IPS LCD, 3GB RAM, a 12 MP wide-angle shooter, Bluetooth 5, WiFi 6 and 1821 mAh battery with Fast Charging for $399 is obviously a better pick than iPhone 12 Mini if you are looking for a smaller device.
The iPhone 12 Mini is an awesome phone to have in 2021. Everything has a good and a bad side. This iPhone is not made for heavy users or digital content consumers. This can be a phone for users who are more into reality than focused on virtual life. iPhone 12 Mini is a small and very intuitive phone which is perfect for single-handed operations. The iPhone looks marvelous aesthetically. If you’re a medium to a light user, checking social media once in a while, iPhone 12 Mini will not disappoint you.
Anyway, Comment below what you think of the iPhone 12 Mini, Share your thoughts with us. Tell us, What you want us to cover next. We will be happy to hear from our Friends!